A seven-storey store
with vegetable façades and a green roof open to the public, without cars, with
restaurants and terraces never seen before. This is the ecological turning
point announced by IKEA, Swedish giant, which will build the first ecological
store designed for the pedestrian experience in Vienna by 2021.
A goodbye to the
traditional Ikea furniture store conceived like a huge building far from the
citiy, with enormous car parks and out of urban centers’ lives? We’ll see, but
the idea is to make Vienna a store unique in the world.
The new IKEA store in
Vienna will open near Westbahnof station: there are no car parks planned,
because it is directed to pedestrian, cyclists and people who will come by
public transport or metro.
“Customers have little
time and appreciate the comfort – IKEA underlines -. This is clearly evident in
the furniture area: more and more customers stop thinking of bringing home
their purchases. In the new store the biggest furnitures will be delivered
directly at home within 24 hours”.
Therefore, IKEA should
become the meeting point for the entire district in Westbanhof. The project was
edited by “querkraft architekten” studio, which explains on its site: the design
reflects IKEA’ brand: friendly, open, not conventional and relaxed. The querkraft’s
solution is shown in a building that represent also an added value for the
environment. The roof terrace, open to the public, greenery on the entire
façade, a coffee shop and an external space pleasantly planned contribute
together to good neighborhood”.
The project seems a
big IKEA cubic shelving, with different rooms and functions at each shelf and
box. There are expansions of rooms, terraces and vegetation as well as service
elements like elevators, escape stairs, building services elements or toilets.
Vienna’s store will be the first in which IKEA will go to the customers and not
vice versa.
To make in-store
visits safer and more comfortable, the Swedish giant has scheduled the
construction of large sidewalks all around the building, directly connected to
the public transport network, in addition to walls and terraces rich in
vegetation and green spaces accessible also during closing time of the store.
All around the store, indeed, 160 trees will be planted to ensure a more pleasant microclimate, thus creating one of the largest green space in the city.
The construction work for the new store started on the last 7th January and ought to be concluded in 2021.