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MADAME, a sustainability project for Madrid together with an Italian partner

The collaboration between Italy and Spain continues in many projects that focus on sustainability. It was recently announced that among the winners of the three-year call for a project for the city of Madrid as part of the Cross KIC Sustainable Cities initiative - an activity that aims at strengthening collaboration across innovation communities for European carbon-neutral cities by 2030 and which is promoted by the European Institute of Innovation & Technology (EIT) - there is the Italian Dedagroup Public Services.

The project in question is called MADAME (Madrid City Data Marketplace) and is based on an innovative data-driven approach to define sustainability indicators and verify alignment to the city's policies and commitments. It basically intends to put digitalization at the service of local administrations for a carbon-neutral society. Therefore, Cross KIC Sustainable Cities aims at a radical redesign of the key functions of the city.

With MADAME, Madrid has been selected for prototyping the services needed for adaptive and sustainable human settlements. The aim is to identify the key elements that will enable cities to properly assess and understand the ecological and human value in cities, encompassing issues such as cultural value, time value, health value and social cohesion: all of which are fundamental to governance and growth.

For the development of the project, Dedagroup Public Services has made use of various technologies, including GeoNext, a platform that provides reading and interpreting patterns about geo-referenced data, thanks to which local authorities can plan energy strategies more effectively. MADAME also intends to enhance the city as an infrastructure thanks to SMASH (Sustainable Mobility Analysis as Service Hub), which allows the analysis of spatial mobility data, thus promoting more sustainable travel.

"We are really proud to be among the winners of a prestigious international call such as Cross KIC Sustainable Cities and to be able to export our experience abroad for adaptive and sustainable cities", says Fabio Meloni, CEO of Dedagroup Public Services.

Together with Dedagroup Public Services and the MADAME project, also "Madrid Green Data Space" projects by Madrid Polytechnic, "GREEMTA - Green Madrid Sustainability" by Bruno Kessler Foundation and "Data for Green Madrid" by Telefónica, were selected. They will work together in the coming months in order to maximize efforts so as to provide the city of Madrid with innovative solutions in support of the implemented strategies to combat climate change.

VEG-GAP Project - LIFE18 PRE IT 003
Duration: December 2018 - May 2022
Total Budget: 1,666,667 Euro
European Financial Contribution: 1,000,000 Euro
Coordinated by Mihaela Mircea, ENEA (IT)